For most companies, the first step when recruiting for an open position is to create a job posting. But what makes a candidate click on your posting and apply? Use these 7 tips to get your positing noticed.
- Create a list of keywords to be used in the job posting.Not only do recruiters search for keywords on resumes, but candidates also search for jobs this way. This is especially true for very technical positions.
- Give the position a recognizable job title.Candidates are drawn to job titles they know and understand. A job title search is one of the top searches completed on online job boards. Focus on making the job title for your job posting a keyword.
- Give the specific location of the position.This is very important to candidates and is extremely important in large cities.
- Sell who you are and what you have to offer.You are selling the company just as much as you are selling the job. Convey your company values and workplace environment in 1-2 sentences. Next, highlight the benefits offered, as they are a major selling point.
- Include realistic and understandable job responsibilities.List the job responsibilities in bullet format, using a present tense, action verb. While adding statements like “other duties as required” is great for a job description, they are not necessary for a job posting. Also, make sure to use language anyone in the industry or job field would understand and avoid company-specific jargon.
- Outline the job qualifications.Using a bulleted format, list the minimum amount of education and experience to perform the job. For essential requirements like certifications or specialized training, list these as required. Adding a few preferred requirements can help narrow down the number of qualified candidates.
- Several applicant tracking systems allow for job-specific questions as part of the application process. This can help you target qualified candidates. For example: How many years of Recruiting experience do you have? or Do you have a U.S. security clearance?
- Keep it brief.Some job boards will cut off a posting at 3,000 characters. The goal is to pique a candidate’s interest and convince them to learn more on your company page.
Bravo! You have just created a stellar job posting that will get noticed. Once you have begun getting wonderful resumes remember following up with candidates is crucial. Follow up with all candidates, even if you only send an email. Candidates want to know where they stand in your process. Just remember, if you ignore them, next time they see a job from your company they might ignore you. Happy recruiting!
